Bilingual Copywriter & Content Strategist
Building brand voices, campaigns, and content that connect strategy with culture.
I create Arabic and English content for leading brands and national entities across tourism, aviation, e-commerce, wellness, and corporate communications.
I’m a bilingual copywriter and content strategist with experience creating Arabic and English content across tourism, aviation, e-commerce, wellness, and corporate communications.
I work from the brief out, understanding the objective, audience, and brand voice before shaping the message. This allows me to create content that feels relevant to the audience while staying true to the brand.
My experience spans campaigns, social content, corporate communications, scripts, and customer experience, with a focus on making every message clear, purposeful, and right for the platform.
Campaign concepts, headlines, taglines, launch messaging, social content, and creative adaptations.
Content directions, messaging frameworks, audience-focused ideas, content pillars, and campaign planning.
Video scripts, brand stories, campaign narratives, promotional concepts, and social-first storytelling.
Arabic and English copy adapted to brand voice, audience, context, and cultural nuance.
Clear, audience-focused messaging across corporate, internal, operational, and customer-facing touchpoints.
Copy review, proofreading, terminology consistency, tone alignment, and final content refinement.
English Copywriter & Storyteller
Managing and developing English and bilingual content across major national and corporate accounts, including Cruise Saudi, AROYA Cruises, Jeddah Airports Company, King Abdulaziz International Airport, and Badael. My work spans campaign copywriting, content development, corporate communications, social content, scripts, editorial QA, and bilingual adaptation.
Creative Writer, Marketing
Developed Arabic creative and product content across campaigns, feature launches, merchant education, and digital communications for one of Saudi Arabia’s leading e-commerce platforms.
Create English and bilingual content that introduces a new cruise experience to regional and international audiences while maintaining AROYA Cruises’ distinctly Arabian identity.
Created and adapted content around a warm, contemporary Arabian voice, balancing emotional storytelling with clear commercial messaging across campaigns and guest touchpoints.
From our very first sailing to the finest detail, every moment is crafted with passion to create unforgettable experiences with #AROYACruises ✨🛳️
Thank you to our partners and guests for being an essential part of our ongoing journey. #RemarkablyArabian
Athar Festival 2025 | Bronze Winner
Contributed campaign copy and bilingual messaging to Social Clinic’s Athar Bronze-winning campaign featuring Cristiano Ronaldo and Georgina Rodríguez. My work included teaser, reveal, and reminder video scripts, alongside bilingual social content supporting the Mediterranean launch.
Home isn’t just a place—it’s a feeling! ✨ @cristiano & @georginagio bring their passion for adventure wherever they go, making every destination unforgettable! 🌊💫
From the beauty of the Red Sea… and now onto the breathtaking Mediterranean gems! 🏝️
The journey is calling, #YallaCruise and book your escape NOW! 🚢💙 @aroyacruises
Create content for a wide range of passenger and corporate communication needs while balancing operational clarity, brand reputation, passenger experience, and cultural context.
Adapted the voice to each communication need while maintaining clarity and consistency across corporate announcements, passenger guidance, campaigns, and service communication.
From Here.. Moments of joy and peace fill the arrival of pilgrims at #KingAbdulazizInternationalAirport where seamless services and a smooth arrival experience continue to welcome pilgrims with care and attention. #HayyakumAllah
An achievement that reflects Jeddah Airports’ commitment to applying the highest sustainability standards and resource efficiency in developing a higher-quality operating environment. Terminal 1 at King Abdulaziz International Airport has been awarded LEED Gold Certification, one of the world’s leading certifications for sustainable building design and construction, issued by the U.S. Green Building Council (USGBC) and verified by Green Business Certification Inc. (GBCI).
We are proud that #KingAbdulazizInternationalAirport has achieved Level 4 (Transformation Phase) under the Airport Carbon Accreditation program by the Airports Council International (ACI), reaffirming our commitment to a more sustainable future and supporting the goals of #SaudiVision2030 towards achieving net-zero emissions ♻️ #JeddahAirports
A new step in the journey of excellence #KingAbdulazizInternationalAirport ranked 3rd worldwide in the 50–60 million passengers category, with strong performance across the Skytrax global rankings, reflecting continued progress in service quality and passenger experience. ✈️ #JeddahAirports
A taste of Vienna is now closer than ever 🇦🇹☕ At Aïda Café inside #KingAbdulazizInternationalAirport, enjoy exceptional coffee and freshly baked pastries that add a special touch to your journey.
Turn corporate milestones, industry developments, employee stories, and national achievements into content that is clear, engaging, and aligned with Cruise Saudi’s corporate voice.
Developed and adapted content across corporate and internal channels, while contributing to the development of social media content direction, themes, and messaging.
"Every milestone is a reminder of how far we've come and how much more lies ahead." — Taha Nazer, Acting CEO
Every milestone represents more than progress. It reflects the collective efforts of teams and partners working toward one dream and one target. #Cruise_Saudi
From a bold vision to meaningful milestones, we've spent the last five years driving the growth of Saudi Arabia's cruise industry, creating opportunities, welcoming the world, and showcasing the Kingdom's incredible coastline. Here's to the journey so far and to the exciting chapters still ahead.
Saudi Arabia is full of amazing historical and cultural landmarks, and taking a cruise lets you see these treasures in a whole new way. On #WorldHeritageDay, we celebrate our rich history and the legacy shared across generations.
Turn product features and technical updates into simple, engaging Arabic content for merchants with different levels of e-commerce experience.
Translated product functionality into clear benefits, using an approachable Arabic voice built around merchants’ everyday needs.
يعد إنشاء مدونة لمتجرك الإلكتروني من أهم الطرق لبناء سمعة قوية لعلامتك التجارية والترويج لمنتجاتك بشكل غير مباشر، ولزيادة تفاعل العملاء والزوار مع مقالاتك، أتحنا لك إمكانية تفعيل زر الإعجاب والتعليق، مما يتيح لك تبادل الآراء والأفكار معهم وتعزيز العلاقة بهم، وبالتالي تحسين ظهور متجرك في محركات البحث.
ندعمكم بأفضل الحلول وأسهل الأدوات - حلول القطاع غير الربحي وتمكين إضافة مشروع الكفالة في المتاجر.
Developed English and bilingual campaign messaging around positive lifestyle change, consistency, and personal progress.
"Real change needs consistency, not perfection."
Reframed wellness and lifestyle choices toward steady daily progress.
"Every strong start needs lungs that breathe freely."
And every smoke free moment supports your performance, on and off the field.
"The goal isn’t more copy. It’s the right message, in the right voice, for the right audience."
Saudi Electronic University × General Authority of Media Regulation | 2026
General Authority of Media Regulation | Saudi Arabia
Cannes Lions Learning | 2024
Cannes Lions Learning | 2024
Imam Abdulrahman Bin Faisal University